Knowing the team behind the CBD products you use is essential to ensure what you purchase is safe and effective. At Grassroots Harvest, we don’t only believe in natural wellness – we also believe in honesty and transparency. What better way to exhibit this than by helping you get to know our team a little better? In this article, we’re giving you a backstage pass to get to meet the team responsible for making it happen!
Want to get to know us even better? Visit our About Us page here!
Meet the Team
Kemal Whyte
What happens when you combine inexhaustible creative energy with a huge passion for natural healing? A CBD company that offers high-quality CBD products at a low price point! Grassroots Harvest is the product of Kemal’s never-ending appreciation for holistic wellness. Kemal learned to love holistic ideas in Jamaica, where he was born. It wasn’t until he and Gavian started Grassroots Harvest that he could share it with other people! Founder and CEO, Kemal usually comes up with product ideas and finds ways to make them unique, accessible, and affordable. That’s because he believes in making wellness available to all, and so do we.
When Kemal is not CEOing, you can find him recharging by spending quality time with his two young boys and wonderful wife!
Gavian Barajas
Gavian Barajas is the CFO of Grassroots Harvest. His accounting and business management expertise, along with his focused and patient approach, are what brought our company to the level it is on today. If Kemal’s creative energy is the chaotic Yang in our company, Gavian’s focus and practicality is the Yin. He’s the centered and orderly half that brings balance to our team. Gavian helps to materialize all of our thoughts and ideas, no matter how crazy they are! Kemal and Gavian opened Grassroots Harvest because they realized how beneficial CBD could be. They’ve been involved since day one, and also continuously contribute to Grassroots Harvest’s growth.
An active and warm-hearted person, you can usually find Gavian enjoying his spare time with his family and indulging in a deliciously prepared, home-cooked meal – another one of Gavian’s assets that we adore as well!
Patrick Gomez
Patrick is our Ecommerce and Sales Consultant – he manages and overlooks all of our wholesale and retail sales. His ability to adapt and go above and beyond is exactly what creates the best experience for our customers! If you wholesale with us, then you certainly know how amazing, patient, and helpful Patrick is.
Patrick is all about the simple pleasures of life. So, whenever he’s not handling sale processes, he loves playing basketball with his team, going camping, or grabbing a drink or two with his friends!
Crystal Harral
Crystal H. is our Operations Manager, without which Grassroots Harvest wouldn’t be the brand it is today. She has worked in the pharmaceutical industry for over a decade, and has deep knowledge about product development. She oversees the creation of all new products, as well as the warehouse. Along with this, she is involved in the processes of R&D, product creation, shipping, packaging, and all the tiny nuts and bolts that are needed to make our products Grade A before they arrive at your doorstep! Her vibrant energy, ability to manage multiple tasks and create our products the way we imagine them is incredible!
Apart from creating products, in her spare time, Crystal loves chilling and playing with her husband and son in her beautiful home. Did we mention she can cook pretty amazing meals from scratch as well?
Vincent Piccirilli
Vincent is our Multimedia Producer. He holds a degree in Film & Media Production and creates our website’s visual content. Almost every photo and video you see on our website is the result of Vincent’s concepts, ideas, and skills to make them not only look fantastic but also capture the essence of what our company stands for. We couldn’t be more thankful to be able to express our brand through his artistry!
Vincent writes, directs, and produces short films of his own. Along with this passion of his, he loves Taco Bell, so you’ll probably find him enjoying a good meal in his spare time!
Jasmin Weber
Jasmin is the company’s Marketing Lead and Content Writer and has been crafting the content, both on the website and outside of it, using her thoughts and words (and a keyboard!). She’s responsible for all the marketing efforts and oversees the function and development of our website. All of the written content on our website, from product labels to blogs, are a result of Jasmin’s dedication and never-ending creative potential that enables her to produce content that stays true to Grassroots Harvest’s values.
When she’s not busy being our Website Czar, Jasmin loves spending time with her boyfriend, snuggling with her cat Peach, and enjoying delicious meals (and cocktails!) from Austin’s eateries.
JR Lopez
JR is our Laboratory Technician and an amazing asset to our small team! A dedicated and helpful employee, JR is involved in the processes of creating all the CBD products listed on our website. His expertise in the field, along with his organization skills and positive energy, is what makes every single one of our CBD products top-notch!
Meet the Team- Final thoughts
So, this is our Dream Team – these amazing people have been part of the Grassroots Harvest journey since day one, and it is with their love and dedication that this company grows every single day! We hope you enjoyed getting to meet the team. Now that you know us, we’d like to get to know you a bit better! Feel free to share something about yourself, as well as your favorite Grassroots Harvest products, in the comments below!
